St. Patrick's Day Premium
| Institution | Saint Anselm College |
|---|---|
| Submitted By | Mariel Capulli - Assistant Vice President, Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | To jumpstart Alumni participation earlier in the fiscal year, we ran a fun and unique social fundraising campaign in August to celebrate Halfway to St. Patrick's Day. The campaign ran for 2 weeks and allowed donors to make a gift in honor of the holiday and had the option to receive an exclusive Saint A's shamrock t-shirt. The campaign resonated with our audience by highlighting the school’s Catholic heritage and celebrating the shamrock as a symbol of Catholic faith. Our marketing strategy included social media, email, and a Senior Class Gift component. The campaign exceeded the goal by 372%. |
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