Acquisition Direct Mail Appeal
| Institution | Hunter College |
|---|---|
| Submitted By | Charlene Culler - Executive Director of Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This spring appeal was intended for non-donor alumni. While the cover letter gave a warm welcome and informed the reader of upcoming news, and namely - our new incoming president - the inclusion of a spring newsletter allowed it to be a cultivation piece as well. We had not produced an Alumni Magazine last year so this appeal served a dual purpose. The closing sentence of the cover letter says, "we invite you to make your first donation today ..." |
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