| Institution | New York University |
|---|---|
| Submitted By | Shenese Jones - Director, Constituent Engagement |
| Year | 2024 |
| Click image to view complete sample |
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| Description | This is our First Time Donor outreach, for all individual donors (alumni, parents, students, friends, fac/staff) who are making their first cash gift to the University. This is only sent to first gifts of $10K or less. Thirty days after their first gift they receive an email; at 60-days, they receive a postcard; and at 90-day they receive a Thankview. All components include this beautiful, hand-drawn artwork. The Thankview is a behind the scenes view of the artist creating the work in real time. There are digital downloads available (via a QR code on the postcard and a link in the Thankview) that was also created by the artist. |
| Award Recipient |
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