| Institution | Penn State College of Medicine |
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| Submitted By | John DeRosier - Direct Response Coordinator |
| Click image to view complete sample |
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| Description | This was the launch email for our annual Honor Your Doctor campaign. This allows grateful patients to thank their physician for their time and efforts. The message is contingent upon giving a gift and is sent to the doctor of their choice. The intended audience was very large - we sent it to the entire database of patients from the previous 12 months at every Penn State Health facility. |
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