| Institution | University of Chicago, Booth School of Business |
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| Submitted By | Maddie Thompson - Assistant Director, Annual Giving |
| Click image to view complete sample |
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| Description | The intended audience of this appeal were all Booth alumni who were not CY donors. The purpose was to incentivize alumni to give. Alumni could make a gift of any size to the Annual Fund and their name would be entered into a raffle to potentially win a trip for 2 to Iceland. |
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