| Institution | University of Iowa Center for Advancement |
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| Submitted By | Katie McCoid - Associate Director, Annual Giving |
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| Description | To recent grads who have either donated to the university's library as alumni or worked at the library as a student. It was an appeal during our giving day. We tested this email to four different recent grad groups, the library being one of them. It was an opportunity to try more direct messaging vs the more general email messaging that happens to larger alumni and donor groups on giving day. |
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