| Institution | Washington University in St. Louis |
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| Submitted By | Katie Merritt - Director of Advancement |
| Click image to view complete sample |
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| Description | This was an email crafted and sent to faculty/staff within the Brown School at WashU. My colleague who works directly with Brown School Advancement created this piece with the goal of increasing the percentage of faculty and staff who donate to support the Brown School. Unique in that it is transparent about the goal and recognizes their efforts by name. It also highlights the number of participants who were involved last fiscal year. |
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