California State University, Long Beach
| Audience | General |
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| Purpose | Appeal |
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| Description | We really wanted to shake things up in terms of our direct mail piece for our Beach Spring Day of Giving and decided to create a pennant to serve as both our mailer and a fun way for our audiences to show their love for CSULB! We sent this to past BSDoG donors, lybunts, some sybunts, and current donors (2nd ask). We were delighted at the positive response and will continue to "shake things up" when creating multi-use DM pieces moving forward. |
| Submitted By | Arianna Pruett - Director of Annual Giving |
| Year | 2023 |
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