Our "Lifesaver" Thank You Decal Campaign kicked off our fiscal year in August 2022 and targeted direct marketing donors who had made a gift in calendar year 2021-2022. After a recent rebrand for Dartmouth Health, we wanted to send a package to our closest supporters that highlights their commitment to both Dartmouth Health and their specific area of support (i.e. Children's hospital or Cancer Center). The package included a card, reply device, and one to three sticker/decals, based on the area they donated to. Our goal was to center the donor as a "lifesaver" for their contributions to medical care and research. We paired the mail piece with selfie-style thank you videos sent via email from hospital leadership. The mail piece was set to 4,772 people, had a 5.28% response rate and an average gift of $152.57. This was our highest response rate for a healthcare mail package for the year, even though it was sent in August which is typically a slow fundraising time.
Submitted By
Cate Meno - Director of Annual Giving
Year
2022
Keywords
Premium
Retention
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