| Institution | West Virginia University Foundation |
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| Submitted By | Kristen Shipp - Executive Director of Annual Giving |
| Click image to view complete sample |
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| Description | My submission is from our recent WVU Day of Giving. We deployed an omnichannel approach where we sent a "Save the Date" postcard, emails and digital ads. The main purpose was to market our Day of Giving, but the postcard was also used as a social media prop. This year, we included a WV bowtie. The WVU president is very well known for wearing bowties. |
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