This was for our fall appeal, which is the first printed appeal our donors receive from us, shortly after the school year starts. It goes to all of our donors, and works in the school-wide messaging, led by the head of school, of "support, impact, gratitude." This also includes a reply device with an ask array based on the donor's target ask, as well as an insert promoting matching gifts and a QR code to our matching gift site.
Submitted By
Caitlin Cavanaugh - Director of The BB&N Fund
Year
2022
Award Recipient
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