Jenna VandeKamp - Development Manager for Alumni and Annual Giving
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Description
Appeal targeted at LYBNTY donors. We sent a mailing for donors to join the consecutive giving club if they had only given once or stay in the club if they had given for 2 or more years in a row. This mailing was sent out monthly to donors who had given during that month last year but not given since
Categories
Consecutive
Retention
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