| Institution | California State University San Marcos |
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| Submitted By | Alex Perkins - Digital Giving Specialist |
| Click image to view complete sample |
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| Description | This email appeal was a direct mail piece to our alumni from our new VP of University Advancement. In the letter, alumni are reminded about the impact their gifts can make to our CSUSM students and more specifically challenges the alumni in asking ,"What is your "why" in giving to your alma mater? |
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