Central College
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This was a multi-channel campaign based on the 10-year “birthday” of the college’s Journey Scholarship. It included a “birthday card” themed solicitation, “10 years of Journey” alumni donor testimonial video and related emails. Used for solicitation, stewardship and cultivation. |
| Submitted By | Corey Falter - Director of Annual Giving and Alumni Engagement |
| Year | 2021 |
| Award Recipient | |
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