| Institution | University of Arkansas for Medical Sciences |
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| Submitted By | Amanda May - Senior Director, Alumni & Annual Giving |
| Click image to view complete sample |
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| Description | 6am email on our 2021 Day of Giving - focused not just on giving, but also gratitude for our frontline healthcare workers. This was a shift for us from just encouraging giving on our day. Included video was well received & reinforced that our healthcare workers are on the frontlines of the pandemic. |
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