Virginia Tech
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This a direct mail piece for our second giving day focused on having a fun, inviting mail piece to catch attention in the mailbox. The primary audience was Boomer/Silent Generation alumni allowing them to give early. Additionally, young alumni received it as a way to engage them with a cool premium. |
| Submitted By | Heather Kopec - Director of Annual Giving |
| Year | 2019 |
| Award Recipient | |
| Keywords |
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