Kent State University
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | We are constantly striving to send out direct mail that stands out and is unique. This Giving Tuesday piece was a die cut of our beloved mascot, Flash. It included a pledge card and BRE, but it also had an area for recipients to share why they give back with prompts to post that on social media. |
| Submitted By | Bethany Sava - Associate Director, Annual Giving |
| Award Recipient | |
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