University of Virginia

AudienceGeneral
PurposeAppeal
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Description

This buckslip mailer drops every July for the last four FYs and goes to <$25,000 donors who made a gift to UVA in the previous FY. The message focuses on gratitude and includes two car decals.

Submitted ByMegan Poole - Director, Direct Marketing
Year2023
Keywords
  • Premium
  • Retention