Birmingham-Southern College
| Audience | Parents |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | Direct mail piece sent to current parents and parents of graduates who donated previously. Prospects had the opportunity to purchase a single, personalized Adirondack chair for $250 each. |
| Submitted By | Lauren Tennant - Assistant Director of Annual Giving |
| Year | 2021 |