University of North Carolina Wilmington

Audience Parents
Purpose Appeal
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This direct mail piece was sent to 3 segments of parents (new, current and legacy) and was intended to be a first impression piece to welcome parents back or into the Seahawk family. It was a die-cut self-mailer and included a proud parent decal glue dotted inside. Along with a welcome letter from our Associate Vice Chancellor, details about upcoming events on campus laid the groundwork for follow-up planned solicitations.

Submitted By Lindsay Skinner – Associate Director of Annual Giving
Year 2023
Award Recipient