Fairfield University

Audience Parents
Purpose Appeal
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Description

The Honor Your Graduate appeal was mailed out to all parents of class of 2023 students (seniors) to ask them to make a gift as a tribute to their senior, with a follow-up email series. For a gift of any size, the parents could write a special message to their senior delivered via email the week of commencement. Those who donated $100 or more would receive a commemorative pin in the mail. This year we saw a 41% increase in participation due to the pin, and incorporating the campaign in our Parents Fundraising Challenge in the fall, and Giving Day in the spring.

For the first time this year, as a special thank you to parents who donated all four years that their student was at Fairfield, we mailed them a thank you note with a magnet that had a photo with a bird’s eye view of their student’s commencement. We have received emails thanking us for this special note, and hope it encourages these parents of alumni to continue to give back and stay involved.

Submitted By Lindsey Hanley – Assistant Director, Parent Engagement & Philanthropy
Year 2023
Award Recipient