Fairfield University

Audience Parents
Purpose Appeal
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This integrated postcard and email campaign was sent to parents of seniors asking for a gift in honor of their child’s graduation. For a gift of any size, parents could write a special message to their student which was delivered via email the week of commencement. The outcome? A 41% increase in parent participation!

Submitted By Lindsey Hanley – Assistant Director, Parent Engagement & Philanthropy
Year 2023
Award Recipient