California State University Northridge

Audience General
Purpose Appeal
Click image to view complete sample

These are the materials developed for CSUN’s first Giving Day, held from March 1-2, 2023. The emails and collateral reached an audience of over 200,000 alumni, employees and students, and was intended to not only engage them in promoting and supporting CSUN’s first Giving Day, but to educate them about the impact of donor generosity on campus and enhance the culture of philanthropy among our campus members and constituents.

Submitted By Chelsea Wisenbaker – Director of Annual Giving
Year 2023
Award Recipient