Drake University

Audience General
Purpose Appeal – General
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Description After making the decision to pause our phonathon program, we came up with a lighthearted way to convey the change to our supporters. Using the voice of our beloved mascot, we provided donors (many of whom waited for students to call before making their annual fund gift each year) with a variety of new ways to stay connected and contribute to the university.
Submitted By Laura Roling – Director of Annual Giving
Year 2023
Award Recipient