University of Wyoming

Audience General
Purpose Appeal – Leadership Gift
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Our leadership giving club is called the Steamboat Society named after the iconic horse in our logo. This mailer goes out to all of our donors that gave $1,000 or more in FY22 but had not yet reached that level of giving in FY23. This mailer went out in August of this year to 4,027 households.

This year our artwork featured an old graphic of the iconic Steamboat horse that is used in the University of Wyoming logo. We letter pressed this graphic and then scanned it at a high resolution to incorporate it into our artwork. We utilized this historic image to help brand the strong tradition of Steamboat to this leadership group of donors.

Submitted By Abi Gerhard – Marketing Manager
Year 2023
Award Recipient