“This or That” Premium Campaign
| Institution | Villanova University |
|---|---|
| Submitted By | Steven Humes - Associate Director of Digital Fundraising |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | The "This or That" digital campaign engaged athletics donors by offering a choice between exclusive rally socks or allocating their gift’s full value toward a matching challenge. While 41% selected the match, those contributors generated 80% of total revenue. the campaign raised $18,400 across 20 funds and engaged 137 donors, exceeding its $15,000 match goal. |
| Award Recipient |