Direct Mail Acquisition Appeal
| Institution | University of Michigan |
|---|---|
| Submitted By | Peter Drogaris - Assistant Director, University Annual Giving |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | To optimize donor acquisition, the University Annual Giving team refined its direct mail strategy using predictive modeling. By applying Windfall scores through its "Prioritization of Non-Donors" (PONDs) framework, UAG targeted only the top 20% of prospective donors most likely to contribute. This approach reduced mailing costs while increasing donors and revenue. |
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