Fiscal Year-End “Ice Cream” Campaign
| Institution | The Pennsylvania State University |
|---|---|
| Submitted By | Judy Hall - Assistant Director, Unit Management |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | Penn State’s integrated fiscal year-end campaign leveraged an ice cream theme to drive participation before June 30. Through personalized direct mail, a Berkey Creamery gift card incentive, an interactive quiz, and targeted student emails, the multi-channel strategy connected donor support directly to the student experience. |
| Award Recipient |