Fiscal Year-End Comic Strip Appeal
| Institution | Colorado State University |
|---|---|
| Submitted By | Laurel Baltic - Executive Director, Annual Giving |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | This direct mail pack was sent to donors for the end of FY26. Segmented by recent donors, SYBUNTs, and LYBUNTs, the piece engaged reticent donor by highlighting interconnected impacts on campus through a joyful and irreverent voice: Colorado State’s famous squirrels. Variable ask arrays contributed to a 61% increase in average gift amount over the FY25 piece. |
| Award Recipient |