Laurel Baltic - Assistant Director of Annual Giving
Year
2025
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Description
This was a postcard sent to attendees of CSU Alumni Association events in Texas (scheduled around our football game vs. UT in September). Goal was to acquire new CSUAA members, so this was mailed only to attendees who are not current members. We used variable data and content (including photos event staff took at the event) to make the mailing feel personalized.