Poll Results: Using Social Media in Annual Giving
Research conducted on 12/11/2025
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
Which of the following channels do you feel is MOST useful for the purposes of promoting and supporting annual giving at your institution?
Which of the following social media content formats would you say is used the MOST at your institution to promote and support annual giving?
As it relates to supporting your annual giving efforts, do you post the same content across all of the various social channels or do you create unique custom content for each one?
Would you say that your annual giving programs social media strategy is informed by data?
To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.