Poll Results: Recurring Gifts
Research conducted on 09/25/2025
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
How high of a priority are recurring gifts within your institution's annual giving strategy?
Does your institution's recurring gift program have its own "brand" (e.g., name, logo, gift society)?
Do you do anything different to steward recurring gift donors above and beyond what you do for other annual donors?
How has the number of donors who make recurring gifts to your institution changed in the past few years?
To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.