Poll Results: Establishing Loyalty Programs
Research conducted on 03/19/2026
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
Does the institution currently have a loyal donor society/program?
Which of the following models do you think would be the best fit for your institution’s current or future donor loyalty society?
What rewards/benefits does your institution offer to donors who show loyalty?
What was your institution’s donor retention rate last year?
To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.