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Poll Results: Direct Mail vs. Digital Channels

Research conducted on 12/06/2024

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.


When it comes to your annual fundraising efforts, do you think printed direct mail is still as important/effective as digital channels?


 


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.