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Poll Results: Communicating Impact

Research conducted on 11/20/2025

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.


Which of the following most closely describes what gifts count as "annual giving" at your institution?


Which of the following, would you say are featured/mentioned the MOST in your annual giving appeals and other communications?


Does your annual giving program produce and send out an "impact report" each year?


Which ONE of the following channels do you think you should use more to communicate the impact of annual giving?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.