Lessons

AGN’s Lessons provide basic introductions to the many important topics our curriculum. Begin your journey with our 60minute Introduction to Annual Giving to gain a general understanding of the field. Then take part in our SPACE Certification Program to master the 5 core concepts of annual giving and to establish a framework for what’s to come as you participate in our training programs and navigate our vast library of resources. Below are some of the additional lessons we offer. All are free to AGN Members.

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Channels

• Websites
• Direct mail
• Email
• Phone
• Texting
• Social media
• Volunteers
• Gift Officers

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Constituencies 

• Students *
• Young Alumni *
• Reunion Alumni
• Parents
• Faculty/Staff *

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Other Strategies 

• Acknowledgements *
• Acquisition
• Affinities
• Athletics
• Challenges
• Crowdfunding
• Events
• Giving days
• Impact communications
• Leadership gifts *
• Loyalty programs
• Participation
• Premiums
• Reactivation
• Recognition
• Recurring gifts
• Retention/renewals
• Scholarship appeals *
• Surveys
• Testing-A/B
• Upgrades/ask amounts
• Video

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For more information, please email us at [email protected] or call 888.407.5064.