Position Summary

The Senior Associate Director of Direct Marketing & Participation will direct the development and execution of engagement-centered programs and sophisticated, omni-channel outreach/solicitation campaigns aimed to drive alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role will oversee key new and evolving efforts to promote and support a culture of philanthropy on campus and among our alumni populations.

The Senior Associate Director reports to the Sr. Director, Direct Marketing and Participation, working in close collaboration and partnership with Advancement Communications, Alumni & Constituent Engagement, Donor Relations, and other internal partners and external vendors.

Job Description

• Direct Marketing Program – Oversight of the strategies and operations of WashU’s Annual Giving Direct Marketing Program. Lead the development of campaigns that strategically align with the overall Annual Giving Programs strategic plan.
• Loyalty Society Program – Oversee the Loyalty Society program, recognizing alumni donors for consistent giving. In partnership with our Advancement Communications team, plan and execute solicitation and stewardship campaigns for donor retention and acquisition. Lead the development of expanding the scope and benefits of the Loyalty Society.
• Giving Day Programs – In partnership with Advancement Communications, Annual Giving leaders, and other key stakeholders, oversee the planning and execution of two giving day campaigns: First Day and WashU Giving Day. Lead collaborations to establish and execute print, digital, and social communication strategies, including solicitation and stewardship efforts. Champion student and faculty/staff participation through establishing on-campus presence via marketing and events. Drive donor and alumni engagement through facilitating volunteer opportunities.
• Alumni Donor Stewardship and Cultivation Efforts – In partnership with our Donor Relations team, lead the strategy and implementation of direct marketing opportunities to engage, cultivate, and steward our alumni donors. Oversee efforts to integrate direct marketing campaigns that reach first-time donors, recent graduates, multigenerational alumni families, and dual-alumni households.
• Provide strategy and operational support to other key Annual Giving Programs, including Student Philanthropy/Senior Class Gift and Reunion/Class Giving.
• Supervise and set strategic objectives for two professional, full-time direct reports: Associate Director, Direct Marketing and Assistant Director, Direct Marketing.
• Track activities, generate reports, and provide regular updates of various metrics pertaining to duties of this role, as needed. Collaborate with colleagues on programs and projects that overlap with those stated above. Assist, as necessary, with Annual Giving Programs and other relevant University Advancement events and campaigns. Undertake additional projects or perform other duties as assigned by the Sr. Director, Direct Marketing & Participation and Executive Director of Annual Giving & Volunteer Experience
• Perform other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Ability to travel to various on- and off-campus locations (occasionally) Ability to work overtime, nights, and weekends (rarely)
• Flexible schedule and hybrid working arrangements (remote one day a week)
• Physical Effort
• Typically sitting at a desk or table

Equipment

• Typical working at desk or table
• Repetitive wrist, hand, or finger movement
• Occasional lifting (25 lbs or less)
• Office equipment

Required Qualifications

Education:

Bachelor’s degree

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

Relevant Experience (3 Years)

Preferred Qualifications

• Experience in nonprofit advancement/development/fundraising, alumni/donor relations, or a field requiring the application of similar skills including marketing and communications, program/project management, etc.
• Understanding or awareness of nonprofit operations, annual giving fundraising, and direct marketing/persuasive marketing and communication strategies.
• Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus.

Preferred Qualifications

Education:

Master’s degree

Skills:

Blackbaud, Business Interactions, Communication, Complex Systems, Confidentiality, Cross-Team Coordination, Data Analysis, Datasets, Deadline Management, Detail-Oriented, Interpersonal Communication, Major Donor Fundraising, Marketing Campaigns, Metrics Reporting, Microsoft Office, Multitasking, Optimistic Attitude, Organizing Systems, People Management, Professional Integrity, Program Management, Salesforce (Software), Vendor Relationships, Work Collaboratively, Workday Software

Salary Range

$65,900.00 – $112,700.00 / Annually. The targeted hiring range for this position is $65,900 – $78,000.