Medical Advancement at WashU Medicine is developing a best-in-class grateful patient donor program and has created an exciting new opportunity to continue to build upon its recent success. The Sr. Director of Donor Participation and Pipeline Development will provide long term strategic direction, analysis, and support to engage and inspire the patient constituency to invest in WashU Medicine. Reporting to the Assistant Vice Chancellor for Medical Advancement, the Senior Director will play an integral role in continuing to develop Office of Medical Advancement’s comprehensive grateful patient program.

Primary Duties & Responsibilities

• Creates and executes comprehensive grateful patient donor acquisition program.
• Provides strategic leadership for broad fundraising, marketing, and digital strategies to acquire donors from the WashU Medicine patient population with the goal of growing a major gift donor pipeline.
• Partners with key WashU Medicine internal stakeholders to develop compelling and inspiring strategic fundraising plans to deepen the engagement of and investment from Wash U Medicine’s grateful patients.
• Leads the content creation and development of fundraising initiatives and manages production and execution of materials to targeted audiences to increase patient engagement and investment in Wash U Medicine.
• Drives and executes online fundraising for multiple platforms, based on goals, donor mindset, brand guidelines, and fundraising priorities.
• Collaborates within Medical Advancement, across University Advancement, and with partners at WashU Medicine in the following critical areas:
  • In concert with UA’s Business Intelligence Unit (BI), strategically generates lists of grateful patient audiences for outreach and solicitations.
  • In coordination with the units of Medical Advancement Administration and Strategic Engagement, develops and executes a system for a seamless transition of annual giving patient donors with a highly rated gift capacity into portfolios of major gift officers for further qualification and engagement.
  • Partnering with the BI Data Analytics Team, create robust data models and algorithms to inform strategies and drive greater success in future acquisition efforts.
• Collaborates with the WashU Medicine Marketing and Communications team to leverage impact of existing marketing campaign language and content.
• In coordination with the Vice Chancellor and Assistant Vice Chancellor for Medical Advancement, creates and defines measures of success and develops a comprehensive tracking system to review and analyze various forms of data and analytics for reporting and identification of new growth opportunities.
• Reviews marketing research and identifies new opportunities for growth and development, while staying abreast of latest trends in marketing, video, social media, and digital strategies across university, academic medical center and for profit-sectors.
• Implements existing program policies including HIPAA compliance and standardization of opt-out protocols. Leads proposed updates to these policies in conjunction with key stakeholders including Business Intelligence, WashU Physicians Program, WashU Medicine Marketing & Communications, Advancement Communications, and WashU Compliance.
• Manages Assistant Director, focused on grateful patient acquisition efforts for Medical Advancement and Siteman Cancer Center.
• Performs other duties as assigned.

Preferred Qualifications

• Five years of professional experience in a large-scale multi-channel annual giving program in higher education or an academic medical center, in journalism, communications and marketing, non-profit, or related environment.
• Successful candidates will possess strong multichannel direct marketing skills.
• Experience in digital storytelling and design, philanthropic, advancement, donor recognition, alumni engagement, non-profit, or a university setting.
• Strong organizational, interpersonal, and problem-solving skills with the ability to manage multiple projects simultaneously and navigate a complex work environment.
• Commitment to delivering excellent customer service, the ability to work independently as well as collaboratively, and comfort working with ambiguity.
• Possess a high level of professionalism and commitment to confidentiality with sound judgment and discretion.
• Master’s level degree.
• Strong ability in time management and organization, with excellent oral and written communication skills, and adept in a team-oriented environment of colleagues and volunteers. 
• Ability to meet multiple deadlines under pressure.
• Ability to handle confidential information professionally.
• Ability to articulate the needs, interests, and accomplishments of Siteman to a wide range of audiences.
• Perform in an intellectually rigorous and complex environment, exhibit personal characteristics enabling effective interaction with important constituencies, and possess a genuine commitment to the advancement of science and science education and to the principles governing Washington University and Siteman Cancer Center.

Required Qualifications

• Bachelor’s degree.
• Six years of related experience.