Senior Annual Giving Strategist

Posted on 07/09/2024

Virginia Tech

Blacksburg, VA

The Senior Annual Giving Strategist is a member of the Annual Giving team and assists in the planning and implementation for all broad-based campaign types such as direct mail, email, SMS, crowdfunding, and digital micro campaigns, student organization fundraising, or other personal digital outreach to achieve donor growth goals. The Senior Annual Giving Strategist also oversees the annual Sock Campaign and Giving Day Ambassador program which together generate 15 percent of alumni donors annually. As a member of the Annual Giving team, this role has high visibility with the colleges and units serving as a liaison to assist the unit in achieving alumni participation goals. The Senior Annual Giving Strategist collaborates with teammates and cross-functional colleagues to carry out the designated duties and responsibilities for the university’s annual giving program focusing on long-term, multi-year objectives for growing revenue and participation of alumni donors.

Senior Annual Giving Strategist is a strong, individual contributor who works collaboratively to determine strategy in order to deliver on project and annual fundraising goals. This role collaborates with the Associate Director, Annual Giving Strategy to set strategy for all annual giving campaign channels and solicitations to successfully retain, reactivate, and acquire new alumni donors.

Required Qualifications:

  • Bachelor’s degree in nonprofit management, communications, business, marketing or comparable field.
  • Progressive experience in fundraising, nonprofits, or marketing.
  • Demonstrated understanding of direct mail and digital fundraising technologies and best practices.
  • Demonstrated experience simultaneously executing multiple deliverables with differing timelines.
  • Demonstrated quantitative and analytical skills to quickly and accurately evaluate fundraising campaign effectiveness.
  • Demonstrated communication skills with an emphasis on interpersonal communications skills

Preferred Qualifications:

  • Demonstrated experience with digital or crowdfunding platforms.
  • Demonstrated knowledge of CRM solutions such as Blackbaud CRM.
  • Demonstrated familiarity of direct response marketing, digital marketing, email, SMS, social media/digital advertisement or other emerging fundraising practices.
  • Demonstrated experience managing projects from ideation to implementation to analysis.
  • Demonstrated experience working both independently and effectively across teams to achieve a common goal.
  • Demonstrated proficiency with Microsoft Office 365 applications including Excel and Teams.
  • Demonstrated strong organizational and time management skills while working in a fast-paced, rapid-change environment.
  • Demonstrated detail oriented with proficiency in project management fundamentals.

Salary range: $55,000-$60,000

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