Assistant Director, Direct Marketing

Posted on 08/14/2023

University of Pittsburgh

Pittsburgh, PA

Description: Identifies donor prospects, establishes ongoing relationships, and encourages the renewal of ties to the organization. Assists with developing fundraising strategies and managing language for annual giving appeals. Inputs and analyzes data in addition to maintaining and updating systems.

The University of Pittsburgh’s Division of Philanthropic & Alumni Engagement (PAE) cultivates relationships with contributors, alumni, and other constituents on behalf of the University of Pittsburgh and UPMC, generating support for teaching, research, and care. See PAE’s site for more details: The Assistant Director (AD), Direct Marketing oversees strategic appeal creation and project management for alumni annual giving within the University of Pittsburgh’s Division of Philanthropic and Alumni Engagement (PAE). Reporting to the Director of Direct Marketing, the AD plays a key role in increasing annual giving participation to the University of Pittsburgh. The AD participates in:Strategy development, planning, segmentation, and execution of fundraising initiatives for a portfolio of assigned campus partners and the Pitt Fund throughout the fiscal year.Helping to establish and measure goals (by channel, constituency, dollars, and donors), as well as coordinate and schedule all related workflow processes for centrally managed annual giving campaigns.Working with colleagues in Communications Department to develop message content and strategies for fundraising appeals and campaigns aligned with University priorities.The incumbent coordinates the development of print and electronic solicitations with University-approved vendors; tracks performance across all channels; generates performance reports; and continually evaluates segmentation. The ideal candidate will have a professional history of making data-driven decisions to inform strategy, creating dynamic appeals that utilize variable data and personalization, and implementing best practices and industry trends for annual giving direct marketing.

The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.

The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets.

Assignment Category: Full-time regular
Campus: Pittsburgh
Minimum Education Level Required: Bachelor’s Degree
Work Schedule: Monday – Friday, 8:30 a.m. – 5:00 p.m
Work Arrangement Hybrid: Combination of On-Campus and Remote work as determined by the department.
Relocation Offered: No
Visa Sponsorship Provided: No
Background Check For position finalists, employment with the University will require successful completion of a background check
Child Protection Clearances: Not Applicable
Required Documents: Resume
Optional Documents: Not Applicable

To apply for this job please visit