• Provide strategic direction and long-range/short-range planning for growing the annual giving program while supporting the greater development and campaign goals of the colleges.
• Act as the top annual giving fundraising advocate, resource and expert for the College of Veterinary Medicine and the College of Natural Resources while maintaining a strong working relationship with associated staff.
• Manage and execute mail, email and web solicitations sent from the annual giving office that utilize content and segmentation strategies for the colleges.
• Integrate colleges’ messaging within the scope of the annual giving team’s university-wide fundraising campaigns.
• Maximize return for NC State Day of Giving for the colleges through the utilization of segmentation and unique content.
• Perform copywriting for fundraising communications of the colleges.
• Perform copywriting and editing for university-wide fundraising communications as needed.
• Partner with NC State Annual Giving, University Communications and provide strategic direction and long-range/short-range planning for growing the annual giving program while supporting the greater development and campaign goals of the colleges.
• Work with marketing and communications staff for design, editing, videography and other asset deliverables.
• Utilize data and reporting information to strategically enhance marketing efforts.
• Serve as the primary point of contact for the colleges and provide regular updates to the teams.
• Follow emerging trends and best practices in annual giving direct marketing strategy
• Assist in the detailed planning of annual solicitation programs, which may include special campaigns.

Other Responsibilities:

• Perform other duties as required or assigned.
• Attend a variety of events throughout the year.
• Occasional travel and occasional night and weekend work is required.

Minimum Education and Experience:

Bachelor’s degree from an accredited college or university and one year of professional-level experience in direct solicitation / fundraising or a closely related field (such as sales) are required.

Other Required Qualifications:

• Project management experience with the ability to work independently with minimal supervision and make decisions to move the program forward.
• Ability to work in a fast-paced, complex, team-oriented environment
• Demonstrated project management and organizational skills with a strong attention to detail and deadlines
• Strong written and verbal communication skills
• Working knowledge of Mac OSX and Windows desktop environments
• Ability to work independently, to be creative and exercise initiative
• High energy level and strong drive to be successful
• Unquestioned integrity in dealing with confidential information
• Open and accessible interpersonal style; good listener
• Optimistic, persistent and positive attitude
• Knowledge of strategies that target annual giving prospects, donors and alumni.

Preferred Qualifications:

• Experience in a non-profit development office is preferred. Vendor management is a plus. Familiarity with direct marketing practices and techniques, including test strategies, segmentation strategies, and measurement of results is desirable.
• Proven experience in fundraising operations.
• Experience producing and executing large scale/comprehensive mailings (50K+ constituents) is desirable.
• Work experience requiring effective writing, proofing and editing skills is preferred.
• Knowledge of principles, practices and ethics of fundraising.
• An understanding of the land grant, research Tier One university environment.