Director of Annual Giving

Posted on 03/14/2024

Mount St. Mary's University

Emmitsburg, MD

Reporting to the Assistant Vice President for Advancement, this position functions as the key support in fundraising efforts with the University. This position primarily focuses on engaging and cultivating donors, with a particular emphasis on securing annual contributions. Responsibilities include managing One Mount One Day, all annual appeals, and giving associated with events. The Director works closely with the Assistant Vice President for Advancement to develop and implement fundraising initiatives, all while maintaining strong relationships with donors, alumni, and stakeholders.

Essential Duties and Responsibilities:

Leadership/Major Giving Solicitation:

  • Manage a giving portfolio of approximately 50 alumni.

  • Conduct personal solicitations with annual fund donors and prospects.

  • Work with the Assistant Vice President for Advancement to encourage financial support from alumni/ae.

Annual Giving:

  • Design and execute an annual giving program that will cover a variety of solicitation methods including direct mail, e-communications and other creative uses of technology to increase annual donations and gift revenue, focusing on alumni and other constituencies as appropriate.
  • Develop a yearly plan and calendar of solicitations for both undergraduate and graduate alumni.

Volunteer Engagement:

Recruit and meet with annual giving volunteer committees and oversee the Class Agent Volunteer Fundraising Program.

Fundraising Strategy:

Develop and implement annual giving strategies to achieve fundraising goals.

Fundraising Campaigns:

a. Plan and execute annual fundraising campaigns, including:

  • Direct mail (Fall Appeal, President’s Appeal, Cornerstone, Giving Tuesday, Christmas Card Appeal, Tax Year End Appeal, Reunion Appeals)

  • Develop content

  • Draft letters of support

  • Work with the Administrative Assistant to distribute solicitations in a timely manner.

b. Online giving

c. One Mount One Day

  • Under the direction of the Assistant Vice President of Advancement, lead all activities associated with the day of giving.

d. Fundraising associated with events.

Data Analysis:

Analyze donor data to identify giving trends and opportunities for growth. Use data to segment donors for targeted outreach and tailor fundraising strategies.

Event Coordination:

Organize and manage fundraising events, such as donor receptions, appreciation events, or special campaigns to attract and retain donors.

Communication and Outreach:

Collaborate with marketing and communication teams to create fundraising materials, including newsletters, emails, and social media content.

Budget Management:

Manage the budget for annual giving, ensuring that resources are allocated effectively to achieve fundraising objectives.

Donor Recognition:

Work to implement stewardship strategies for recognizing and thanking donors.

Reporting and Evaluation:

Provide regular reports on the progress of annual giving efforts to senior management or stakeholders. Evaluate the success of campaigns and initiatives, making adjustments under the direction of the Assistant Vice President.

Position Authority:

Supervises one full-time administrative assistant, work study students, and graduate assistants.

Job Requirements: Education, Experience and Skills:

  • Bachelor’s degree required.

  • 5-7 years of related work experience, or a combination of education and/or experience in annual giving totaling 7+ years.

  • Previous experience in annual giving.

  • Excellent interpersonal skills and ability to work as a part of a team in a service-oriented environment. 

  • Strong organization, written and oral communication skills, must be detailed oriented.

  • Knowledge of the Microsoft Office suite, SLATE, and other CRMs is preferred.  

  • Ability to work with alumni, donors, students, faculty, administrators and campus leaders. 

  • Ability to manage several projects or assignments simultaneously.

Starting Salary: $80,000 per year (communersate to experience)

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