Category: Direct Mail

Structuring Appeal Letters

Published on December 1, 2022 | Click here to read this article.  

Incorporating Incentives Into Appeals

Published on July 1, 2020 | Click here to read this article.  

Segmenting Donor Populations

Published on March 1, 2019 | Click here to read this article.  

Reviewing Appeal Letters

Published on January 15, 2019 | Click here to read this article.  

Renewing Past Donors

Published on January 1, 2019 | Click here to read this article.  

Finding the Right Appeal Frequency

Published on December 15, 2018 | Click here to read this article.  

Featuring Students in Appeals

Published on September 1, 2018 | Click here to read this article.  

Renewing Donors on their Gift Anniversary

Published on August 15, 2018 | Click here to read this article.  

Envelope Teasers to Increase Response

Published on March 1, 2018 | Click here to read this article.  

Leadership Gift Proposal Mailing

Published on July 1, 2017 | Click here to read this article.