Category: Direct Mail

Developing Appeal Letters

Published on December 21, 2022 | Click here to read this article.  

Incorporating Incentives Into Appeals

Published on September 23, 2020 | Click here to read this article.  

Segmenting Donor Populations

Published on January 27, 2019 | Click here to read this article.  

Reviewing Appeal Letters

Published on January 6, 2019 | Click here to read this article.  

Renewing Past Donors

Published on December 16, 2018 | Click here to read this article.  

Finding the Right Appeal Frequency

Published on November 25, 2018 | Click here to read this article.  

Featuring Students in Appeals

Published on October 7, 2018 | Click here to read this article.  

Renewing Donors on their Gift Anniversary

Published on September 23, 2018 | Click here to read this article.  

Using Teasers to Increase Appeal Response Rates

Published on June 17, 2018 | Click here to read this article.  

Soliciting Leadership Gifts with Direct Mail

Published on December 10, 2017 | Click here to read this article.