Poll Results: Optimizing Websites & Giving Forms
Research conducted on 06/01/2026
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
Is there a designated space on your institution's website with information about the annual fund or annual giving?
Which of the following do you feel is the most important aspect of an institution's website as it relates to encouraging and supporting annual giving?
When was the last time your annual giving pages had a significant overhaul?
In the past year, which of the following have you done in an effort to evaluate your website related to annual giving? (Check all that apply)
To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.