Poll Results: Maximizing Direct Mail
Research conducted on 04/16/2026
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
How would you describe your level of experience with direct mail fundraising?
What do you think is the MOST important variable in determining whether or not someone will respond to a direct mail appeal?
If you could only send one direct mail appeal a year, when would you send it?
In your opinion, which one of the following metrics do you consider to be MOST important for evaluating the success of a direct mail campaign?
To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.