Introductory Lessons
AGN’s introductory lessons help orient new staff and volunteers to the fundamentals of annual giving. Begin your journey with our 60-minute Introduction to Annual Giving to gain a general understanding of the field. Then, take part in our SPACE Certification Program to master the 5 core concepts of annual giving and to establish a basis for what’s to come as you take part in our programs and navigate our library of resources. AGN Members can participate at no additional cost.
Below are some of the additional lessons that we offer.
Appeal Channels
- Websites & Giving Forms
- Direct mail
- Email *
- Phone *
- Texting *
- Social media
- Volunteers *
- Gift Officers
Special Constituencies
Other Topics
- Acknowledgements
- Acquisition
- Affinities
- Athletics *
- Challenges
- Crowdfunding *
- Events *
- Giving days
- Impact communications *
- Leadership gifts
- Loyalty programs
- Participation
- Premiums
- Reactivation
- Recognition
- Recurring gifts *
- Retention/renewals *
- Scholarship appeals
- Surveys *
- Testing-A/B
- Upgrades/ask amounts
- Video *
For more information, please email us at [email protected] or call 888.407.5064.