FY’25 Annual Giving Performance Survey

Thank you for your interest in AGN’s FY’25 Annual Giving Performance Survey, which collects the data from hundreds of colleges, universities and independent schools and then uses it to calculate a National Annual Giving Performance Index. All participating organizations will receive a copy of the results, which they can use to benchmark the productivity of their own annual giving programs along 20 different key performance metrics. Please submit your data through the form below. If you have any questions, please contact [email protected].

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A. Your Information

First Name*

Last Name*

Title*

Work Email*

B. Your Organization

1. Please select the name of your institution from the list of members in the following drop-down. If you do not see your institution listed, please select "other" and enter the name of your institution in the text box below.*

Other

2. Please select the cohort that best describes your institution.*

3. Please select which of the following best describes your institution.*

4. Approximately how many living alumni does your institution have?*

5. Which of the following best describes your region?*

C. Your FY’25 Annual Giving Results

6. How much total revenue was raised by your institution in FY’25? (i.e., combined major gifts + annual gifts + any other gift type including cash and/or pledge payments). Please use numeric format (e.g., $100,000,000).

6. How much total revenue was raised by your institution in FY’25? (i.e., combined major gifts + annual gifts + any other gift type including cash and/or pledge payments). Please use numeric format (e.g., $100,000,000).

7. How much of the total revenue raised by your institution in FY’25 was considered annual giving? Please use numeric format (e.g., $100,000).

7. How much of the total revenue raised by your institution in FY’25 was considered "annual giving"? Please use numeric format (e.g., $100,000).

8. How many total donors made a gift to your institution in FY’25? (i.e., any constituency, any designation, any amount) Please use numeric format (e.g., 5,000).

8. How many total donors made a gift to your institution in FY’25? (i.e., any constituency, any designation, any amount) Please use numeric format (e.g., 5,000).

9. How many alumni donors (i.e., graduate and undergraduate combined) did your institution have in FY’25? Please use numeric format (e.g., 5,000)

9. How many alumni donors (i.e., graduate and undergraduate combined) did your institution have in FY’25? Please use numeric format (e.g., 5,000)

10. How many total living alumni (i.e., graduate and undergraduate combined) did your institution have at the end of FY’25? Please use numeric format (e.g., 35,000)

10. How many total living alumni (i.e., graduate and undergraduate combined) did your institution have at the end of FY’25? Please use numeric format (e.g., 35,000)

11. Please estimate the participation rates (i.e., # of donors / # of living constituents) for the following constituencies in FY’25. Please provide your answer as a percentage (e.g., 9%)

Alumni (all combined graduate and undergraduate)

Students

Young Alumni (10 years out)

Reunion Alumni

Parents (current)

Faculty & Staff

12. Please provide/estimate your alumni donor retention rate for FY’25 (i.e., # of alumni who donated two years ago who also made a gift last year.)

Donor Retention Rate

13. When fully staffed, how many people work in your institution’s annual giving department and/or have “annual giving” as their primary job responsibility? For part-time staff, use 0.5 for each person. Please count staff from central and school units. DO NOT include student workers or student callers.

Staff Count

14. What was the total operating budget (excluding staff salaries) for your annual giving program in FY’25? Please use a numeric format (e.g., $100,000).

Operating Budget

15. How much of your annual giving program’s operating budget last year do you estimate was spent on professional development for staff? Please estimate to the best of your ability either as a dollar amount ($) or a percentage (%) of total spent.

Professional Development

15. FINAL STEP - Please review your answers and check the box below to submit.

Permission*

I give permission for AGN to use this information anonymously in its research and associated materials.