Would you like to work with an energetic group of staff at a unified foundation, one with no barriers between advancement, alumni relations, and stewardship? Now is your chance to be part of a dynamic team dedicated to reinventing higher education through philanthropy and cutting-edge partnerships. You’d be joining our team as we embark on our most ambitious fundraising goal ever — to take student support to the next level, both financially and academically.

The Assistant Director of Digital Engagement will use EverTrue, social media and other tools to create digital engagement strategies that cultivate relationships, inspire giving, and build sustained support. Tracking, reporting, and ongoing analysis of results will drive goal setting, growth, and performance evaluations for constituent engagement at Ball State.

Minimum Requirements:

• Bachelor’s degree from an accredited institution.
• Minimum of two years of experience in fundraising, marketing, journalism, public relations, communications, or related field.
• Knowledge, skills, and abilities commonly associated with digital media, tools, and software.
• Strong copywriting and editing skills for digital content.
• A genuine interest in and respect for people with diverse backgrounds and interests, and an appreciation for the personal experiences that inspire individual philanthropy.
• Ability to manage a high volume of work across multiple cloud-based platforms and databases in a fast-paced environment.
• Excellent interpersonal, written, and verbal communication skills.
• Strong collaboration and organizational skills, as well as the ability to prioritize effectively.
• Ability to handle confidential information responsibly and interact professionally within a complex organization.

Preferred Education & Experience:

• Master’s degree in related field
• Experience within non-profit or higher education
• Experience with HTML

Duties & Responsibilities:

• Actively manage a portfolio of newly identified Alumni Engagement prospects. Align constituent interests with campus partners and advancement colleagues as an active part of pipeline development within the Foundation.
• Leverage digital technology, including NetCommunity, Fundraiser Performance Management, and EverTrue, as well as social media channels, to build and sustain relationships with managed prospects.
• Bring a strategic mindset to social media, crafting content that capitalizes on the strengths and audiences of different platforms; create measurable, meaningful calls to action via the blog, social media and other digital means, as needed.
• Identify, onboard, and lead social media influencers and social media ambassadors for One Ball State Day.
• Proactively monitor digital engagement and fundraising results to identify trends and opportunities to optimize success; Track exactly who is engaging with us digitally; Plan, track, and execute touch points that reflect an appreciation for each person’s professional and philanthropic interests.
• Research and identify individuals to feature on the blog, social media, video, etc. Flag qualified, digitally engaged prospects and assign/send warm leads to development.
• Create processes for digital engagement pipeline in partnership with prospect research and other foundation colleagues; work with fundraisers to understand their initiatives and priorities (and then creating content that matches).
• Stay relevant and top-of-mind by responding in real-time to digitally engaged alumni/supporters.
• Supervise a student intern.
• Perform other related duties as assigned.

Requires successful completion of a background check and education verification.

At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.