2025 Annual Giving Strategies Survey

1. Please select the name of your institution from the list of members in the following drop-down. If you do not see your institution listed, please select "other" and enter the name of your institution in the text box below.*

2. Please select the cohort that best describes your institution.*

3. Please select which of the following best describes your institution.*

4. Approximately how many living alumni does your institution have?*

5. Which of the following best describes your region?*

6. Which of the following most closely describes what gifts would count as "annual giving" at your institution?*

7. How were your annual results in FY’25 compared to FY'24?*

8. In ONE word, describe the greatest strength of your annual giving program*

9. In ONE word, describe the greatest weakness of your annual giving program.*

10. GOALS - If you had to pick ONE, what would you say felt like the higher priority for your annual giving program in FY'25?

GOALS - If you had to pick ONE, what would you say felt like the higher priority for your annual giving program in FY'25?*

11. CHANNELS - Please rate how much of a priority each of the following were for your annual giving program in terms of the time and resources that were allocated to them in FY’25. (5) High Priority - (1) Low Priority

12. CONSTITUENCIES - Please rate how much of a priority each of the following were for your annual giving program in terms of the time and resources that were allocated to them in FY’25. (5) High Priority - (1) Low Priority

13. TACTICS - Please rate how much of a priority each of the following were for your annual giving program in terms of the time and resources that were allocated to them in FY’25. (5) High Priority - (1) Low Priority

14. SUPPLEMENTAL DATA (OPTIONAL) - Would you like to submit some additional data about your FY’25 annual giving performance (e.g., revenue, donor counts, participation rates)? This would require that you (or someone on your team) complete a brief separate survey at a later time. The data collected will then be used to create a report that allows individual programs to compare their results to others. Everyone who submits the supplemental data will have access to the additional report.

2025 Annual Giving Strategies Survey

A. Your Information

B. Organization

C. Program

D. Priorities