"Camp Michigania" Thank You and Impact Communications

Posted on 11/07/2018
InstitutionAlumni Assoc. of Univ. of Michigan
Submitted ByKatie Frankhart - Marketing Communications Manager
Year2025
Click image to view complete sampleFull Sample
Description

This multi-channel campaign spotlighted the Mott Family Program, which funds Victors Week— an initiative that provides families of children receiving care at C.S. Mott Children’s Hospital a fully funded stay at the Alumni Association's Camp Michigania. The campaign inspired continued donor support by sharing the heartfelt stories and experiences of families.

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