Direct Mail Upgrade Appeal
| Institution | The Ohio State University |
|---|---|
| Submitted By | Alden Carney - Senior Strategist, Annual Giving and Grateful Patient Fundraising Campaigns |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This direct mail appeal includes a trifold and letter as part of our mid-level giving program. The aim of this piece is to upgrade donors from current giving levels. It is supposed to serve as a higher touch communication and goes to a smaller more targeted audience. |
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